Custom packaging refers to packaging that is specifically designed and produced for a particular product or brand. This type of packaging is usually created to meet the specific needs and requirements of the product, and may include features such as custom shapes, sizes, materials, and printing. Custom packaging can be an effective way to differentiate a product from competitors and to make it more appealing to consumers. It can also help to protect and promote the product, and can be an important part of a company's branding and marketing strategy. Overall, custom packaging can be a valuable investment for companies looking to stand out and make a strong impression with their products.