This event ended on April 14, 2019 7:00 PM CEST

Woolrich: Giancarlo Piretti's Plia Folding Chair | MDW 2019


from Apr 9, 2019 hours 10:00 (UTC +02:00)
to Apr 14, 2019 hours 19:00 (UTC +02:00)

Corso Venezia, 3, 20121 Milano MI, Italia

When

from Apr 9, 2019 hours 10:00 (UTC +02:00)
to Apr 14, 2019 hours 19:00 (UTC +02:00)

Where

Corso Venezia, 3, 20121 Milano MI, Italia

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Description

In honour of the 58th edition of the Milan Salone del Mobile, from 9–14 April Woolrich is celebrating functional design and the Plia chair itself, which have always been a distinguishing part of the brand. Come and travel through the archives of Giancarlo Piretti's works and celebrate his impact on sectors beyond his own, from photography, fashion and industrial design to interior design.
A photography exhibit will be held at the Corso Venezia 3 flagship store, and it will showcase the achievements of the designer and Castelli, including the Plia, the iconic folding chair that is the versatile and timeless star of the event.
After it was unveiled 50 years ago at the Salone del Mobile, Piretti decided to reimagine it, this time including a brand-new texture consisting of graphic markings that breathe fresh air into the chair. At the helm of its return is the brand Codiceicona, a bastion of Italian design, who is the sponsor and distributor of the iconic chair's rerelease.

The launch will be held in a space where tradition blends with modernity, where an attention to detail is at the forefront and experience is of the utmost importance.
The exhibit will be celebrated with an invite-only event to be held on 10 April, where Giancarlo Piretti, journalist Decio Carugati and artist Giovanni Anceschi will be present.

>>> Visit us in Corso Venezia, 3 <<<

>>> Event opening hours <<<

Monday to Friday 10-19
Saturday 10-20

Sunday 11-19

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