Description
As the 2022 calendar draws to a close, Ontario-based online sports betting brand Rivality has released a year-end industry report outlining its financial performance and highlights. According to the report, the e-sports-focused company created most of the steering wheel through three competing games. But traditional sports betting has also increased on the platform. 카지노사이트
The Toronto, Ontario-based company is one of the leading sports betting and media companies offering legitimate online betting on esports, general sports and digital casino titles. Currently, the brand operates in more than 20 jurisdictions around the world. Some of the products include the Massive Multiplayer Online Damping Games vertical rush lanes.
In the report, the company said the size of the platform's esports bets is mainly aggregated into three games: League of Legends, Counter Strike: Global Offensive and Dota 2. Three competitive games contributed to 90% of eSports handles in 2022. In addition, another popular title, Valorant, saw its betting increase by 264%.
The company reported in October that its target population was in the 18- to 30-year-old range, so it provides esports betting and media content for the next generation of bets. At the time, the company also informed that 82% of active users fall under this age category, and 90% of sportsbook betting volume was tallied by esports betting companies in the third quarter of 2022.
Despite esports being one of the key aspects, the report also found that more than 50% of platform users actively bet on traditional professional sports. Basketball generated the most bets among real-life sports, followed by soccer. Next, the NFL and CFL came in third, followed by MLB and NHL.
Steven Salz, co-founder and CEO of the Ontario company, commented that 2022 was quite a success for the company. He said the brand grew 29% month-on-month on average from January to October, and e-sports betting customers also increased. He also added that traditional sports betting on the platform has expanded into major categories since it was recently added.
In addition, Mr Salls noted that this significant growth is evidence of the company's market leadership in the next generation of sports betting and casinos. He argued that its customer base demonstrates the company's ability to attract a highly south-facing audience of Generation Z and Millennials across the global marketplace, and further strengthens its innovative player acquisition and branding strategy.
Another major milestone for the eSports betting platform in 2022 was the launch of the first-ever casino title on the offering. The first gambling title is Aviator, a popular game in the "Crash" category. The game is impressive with a user-friendly interface and is available on both mobile and desktop devices.