Description
How to Create and Manage a Facebook Ads Account in 2025
Whether you’re a business owner, a digital marketer, or a freelancer, knowing how to properly set up and manage a Facebook Ads account is key to running successful campaigns. Many advertisers struggle with issues like ad disapprovals, account restrictions, billing errors, or access limitations—all of which often stem from poor initial setup or mismanagement. This comprehensive guide will help you avoid those pitfalls by walking you through every step of Facebook Ads account creation and management in 2025.
Why Facebook Ads Still Matter in 2025
Despite the rise of other platforms, Facebook remains a core part of digital advertising. With over 2 billion active users and detailed targeting options, Facebook Ads can help brands build awareness, drive conversions, and generate ROI—especially when run through Meta’s centralized Business Suite.
1. How to Set Up Your Facebook Ads AccountStep 1: Create a Meta Business Account
Start by visiting Meta Business Suite and signing up with your business email. Provide your business name, website, and other basic details. This step ensures your assets and ad accounts are managed securely under one umbrella.
Step 2: Create a New Facebook Ads Account
Once inside Business Manager:
- Go to Business Settings > Accounts > Ad Accounts
- Click Add > Create a New Ad Account
- Enter the account name, time zone, and currency
- Assign the account to your business profile
- Add team members and set permissions
- Click Add Payment Method to set up billing
Meta allows each business to create up to 25 ad accounts by default, so plan accordingly.
Step 3: Add Billing and Payment Details
Navigate to Business Settings > Payments to enter your credit card or PayPal info. You can also set a billing threshold or account spending limit to control costs.
2. Managing Your Facebook Ads Account EffectivelyAccessing Ads Manager
To access your ad accounts:
- Go to Business Settings > Ad Accounts
- Click on any account to open it in Ads Manager
Here you can view campaigns, manage performance, and track spend in real time.
Adding and Managing Users
To collaborate with others:
- Go to Business Settings > People
- Click Add, enter their email, and assign a role:
- Admin: Full control
- Advertiser: Can create/edit campaigns
- Analyst: Can view performance only
Use this to assign access to media buyers, agencies, or designers securely.
Removing Old Ad Accounts
To clean up unused accounts:
- Go to Business Settings > Ad Accounts
- Select the account
- Click Remove from Business
This won’t delete the account entirely but removes it from your workspace.
3. Budgeting and Billing Best PracticesSetting Campaign Budgets
When creating campaigns, you can set budgets at the ad set or campaign level. Facebook also offers Campaign Budget Optimization (CBO) to automatically distribute spend across your top-performing ad sets.
Payment Methods
You can use credit/debit cards, PayPal, or manual payment options depending on your region. Always have a backup payment method to prevent campaign interruptions.
Understanding Billing Thresholds
Facebook typically starts new accounts with a $25 threshold. This means your card will be charged once ad spend hits $25. As you build a history of successful payments, this threshold can increase to $50, $250, and beyond.
Manual vs Automatic Payments
- Automatic: Charges your card once you hit your threshold
- Manual: You prepay for ads, which is safer if you want tighter control
Setting an Account Spending Limit
From your Payments settings, set an account-wide limit. This acts as a cap to ensure you never overspend.
4. Managing Multiple Facebook Ad AccountsWhy Use Multiple Accounts?
- Separate ad spend by brand, location, or team
- Avoid account flags from unrelated campaigns
- Better permission management
Switching Between Accounts
From Business Manager, you can easily switch between accounts using the top navigation bar or Ads Manager shortcut.
5. Optimization Tips by RoleFor Small Business Owners
- Use Meta Pixel to track conversions and retarget users
- Leverage CBO and A/B Testing for smarter budget use
- Monitor performance weekly via Ads Manager or Business Suite
For Individual Sellers
- Integrate Shopify or WooCommerce with Facebook for catalog ads
- Use Conversion API to capture more accurate tracking
- Start small with $5/day and optimize based on CTR and CPC
For Agencies & Freelancers
- Request client access via Business Manager
- Use Facebook Ads Library for competitive research
- Set up Advantage+ audiences to expand reach with lower CPC
6. Troubleshooting Common IssuesAccount Suspensions
Accounts can get suspended for policy violations, suspicious activity, or payment issues. To fix this:
- Appeal via the Facebook Help Center
- Provide ID verification
- Ensure consistency in your business details
Ad Disapprovals
Ads can be rejected for violating ad policies (e.g., prohibited content, misleading claims). Use Facebook’s Ad Review Request process to submit an appeal.
Budget Constraints
If your spend caps limit growth:
- Request higher thresholds via Support
- Use aged or agency ad accounts with larger caps
7. Should You Rent or Buy Aged Facebook Ads Accounts?
Aged accounts are those with a strong history and high billing limits. Renting or buying them can help you:
- Bypass verification delays
- Launch large campaigns faster
- Reduce risk of bans
Buying
Renting
Best for
Long-term campaigns
Short-term testing
Cost
Higher upfront
Lower upfront, ongoing fee
Control
Full ownership
Limited access, shared rules
Make sure to work with verified agencies or marketplaces for account rental/purchase.
Conclusion
Setting up and managing a Facebook Ads account in 2025 doesn’t need to be overwhelming. With the right setup in Meta Business Suite, clear user roles, sound billing practices, and smart campaign strategies, advertisers can make the most of their budgets and avoid common pitfalls.
From creating your first ad account to scaling across multiple campaigns, this guide equips you with the knowledge to run ads with confidence. Stay organized, follow policy guidelines, and optimize continuously for best results.
Need expert help managing Facebook ads? Talk to our team at Agrowth—we’ll help you unlock performance at every level.