Join us for a keynote based on the new bookDesign a Better Business: New Tools, Skills, and Mindset for Strategy and Innovationwith our Author-in-Residence Justin Lokitz
October author in residence, Justin Lokitz, will lead a lively discussion based on his just-released book Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation, including the 7 essential skills all entrepreneurs, intrapreneurs, and change agents need to master.
These days successful companies don’t just manage their businesses, they design them. Design is fundamentally about enhancing the way you look at the world. It’s is a disciplined and iterative approach that marries creative thinking and analytical rigor focused on creating relevant, intentional, unique value for real people with real needs. When done right, it not only informs what the value is, but how it gets delivered in a repeatable and viable way.
So, how might you do “this” right? As an entrepreneur, intrapreneur, or change agent, there are seven essential skills you must master to design something better…something bigger. During this talk we’ll dive into each, illuminating why, how, who, and what will help you design a better business.
Justin is the co-author of Design A Better Business: New Tools, Skills, and Mindset for Strategy and Innovation, a strategy blogger and frequent contributing author, as well as an experienced strategy designer and managing director of the Business Models Inc. offices in San Francisco and Silicon Valley, CA USA. He has 16+ years of experience of managing product strategies for large, multi-national corporations, like Autodesk and Oracle, as well as several startups.
Justin has a MBA in Design Strategy, from California College of the Arts, a BA in Environmental Science and Geography, from University of California Santa Barbara, as well as professional certifications in software development and product management, from University of California Berkeley.
The Nasdaq Entrepreneurial Center is a San Francisco-based non-profit that provides aspiring and current entrepreneurs with access to quality resources, including mentors, training, and networking.