Designing a logo doesn’t always mean graphics and pictorial features. Organizing your brand into a single logo is no doubt a challenging task but do you know choosing the appropriate font of the logo carries equal importance. The logo font is the means of communicating the chief information with your audience such as your name or industry. Below are some tips to help you choose a font style that suits your brand and the logo.
Brand Associations of Basic Font Types
Each font carries its own individual personality and therefore is able to communicate differently. Your customers will be making assumptions based upon the font of your logo and that too without realizing it. This is the reason why the font should resonate with your brand. For instance, serif font represents classic, refined, conservative, and traditional characteristics.
Sans-serif is particularly used for giving an impact of being modern, clean, geometric, or simple. Slab serifs are associated with masculinity, whereas script font with feminism. While you choose a particular font for your logo make sure what do they depict.
Be Mindful of the Font Style and Weightage
After selecting your basic font, you have to narrow down your selection when choosing the style. As the fonts come in an array of weights and variations you should carefully choose one for you. Custom Logo Design UK will be a great help to you in choosing the best font for your brand. If you have a short name on your logo you might use a thick weight font style. Whereas for a long name it will look bulky and dense. Similarly, a thin font might look fantastic on a billboard but it will not be clear when printed on a business card. You should know that thin fonts give more of a delicate feeling therefore perfect for a refined logo. In contrast, heavier logos give a feeling of confidence.
Before you decide on the final font for your logo, make sure to avoid the above-mentioned pitfalls. As the font type is a way of communicating with the customer, make sure you choose a perfect font that may provide the proper depiction of your brand.