Description
Wordmark Logo are deceptively simple. But even small missteps in typography or design can hurt brand credibility. Whether you're a designer or business owner, understanding these common pitfalls will help you create a wordmark that’s professional, effective, and timeless.
1. Using Generic or Overused Fonts
Mistake: Choosing system fonts like Arial or Times New Roman
Why it’s bad: These fonts are widely used and lack uniqueness. Your brand may come across as unoriginal or low-effort.
Fix: Choose modern, high-quality fonts from trusted sources like Google Fonts, Adobe Fonts, or even better—custom typefaces.
2. Ignoring Legibility at Small Sizes
Mistake: Creating intricate letterforms or using thin lines
Why it’s bad: Your logo might look great large but will be unreadable on a mobile device or favicon.
Fix: Always test your wordmark at different sizes. If it breaks down below 100px, simplify it.
3. Poor Kerning and Spacing
Mistake: Inconsistent spacing between letters
Why it’s bad: Poor kerning affects visual balance and can make the logo look amateurish.
Fix: Adjust kerning manually. Tools like Figma, Illustrator, or Glyphs App give you full control over spacing.
4. Relying Too Heavily on Trends
Mistake: Using trendy fonts that will date quickly
Why it’s bad: Your logo may look outdated in just a year or two, requiring a costly rebrand.
Fix: Focus on timeless design. Opt for simplicity, balance, and elegance over gimmicks.
5. Ignoring Brand Personality
Mistake: Choosing a font that doesn’t match the brand voice
Why it’s bad: A law firm using a playful script font sends mixed messages.
Fix: Align typography with your brand values—serif for formality, sans-serif for modernity, script for elegance, etc.
Conclusion
A successful wordmark logo requires precision, testing, and restraint. Avoiding these common mistakes ensures your logo will stand the test of time—and leave a lasting impression.