Description
Man City named world's most valuable football club brandMan City has been named the most valuable football club brand in the world after topping the Brand Finance Football 50 report for the first time
Five other English clubs appear in the top 10: Man Utd (fourth), Liverpool (fifth), Arsenal (eighth), Tottenham (ninth), Chelsea (10th).
It is the first time an English club has topped the list in six years and comes after a 34 per cent growth in the club's brand since the Covid-19 pandemic.
Hugo Hensley, associate director at Brand Finance, said: "Premier League brands make up 45 per cent of the value of the top 50, and the league has the highest number of brands (18) represented; the seven from London is more than Serie A or Ligue 1 in total.
"This is most obviously due to the financial power Premier League teams possess thanks to huge broadcasting contracts, however, this is merely a reflection of the attractiveness of the league and its clubs to fans and sponsors around the world.
"Brand Finance market research shows that the league is seen as the most competitive and exciting league to watch, and is perceived as having more world-class players and clubs than any other league, while Manchester United and Liverpool were rated first and third respectively for the metric.
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"Relatively equal distribution of broadcasting revenue, and the league’s reach allowing even smaller or newly promoted clubs to secure significant sponsorships, perpetuates the competitiveness that keeps the league exciting.
"Manchester City’s recent dominance could be considered a threat to the competitive nature, winning the title five times in the past six years, and echoing a problem is seen in Bundesliga, Ligue 1 and less recently in Serie A."
Twelve other British clubs made the list, too:
West Ham (16th), Newcastle (17th), Aston Villa (20th), Everton (23rd), Brighton (26th), Leicester (27th), Crystal Palace (29th), Wolves (32nd), Leeds (33rd), Celtic (42nd), Brentford (43rd), Fulham (49th).